LeadingAge, a nonprofit with the mission to be the trusted voice for aging, launched their “Act for Older Adults” advocacy campaign during the COVID-19 pandemic. The campaign’s purpose was to rally Americans from all walks of life to add their voices together. Across the country executives, care workers, residents, and their families and friends reached out to demand that Congress enact comprehensive relief for older Americans.
The campaign included one-pagers for Congress members and the public, infographics, multiple social media decks, a large banner, and a printable paper face mask to share support online across multiple platforms. All aspects were made available to the public to increase the reach of this important message, alongside support in contacting Congress and representatives to ensure appropriate aid is given to those who need it most.
We utilized a patriotic color palette and symbols to create a united feel and a singular call to action, while maintaining the brand of LeadingAge throughout.
Client /LeadingAge Role / Art Direction, Design, Research Year / 2020
